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Strategic brand management : building, measuring, and managing brand equity /

Keller, Kevin Lane, 1956-

Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Tuck School of Business, Dartmouth College ; Vanitha Swaminathan, Katz Graduate School of Business, University of Pittsburgh. - Fifth edition. - Noida Pearson 2020 - xxx, 591 pages; illustrations (chiefly color); 29 cm

Includes bibliographical references and index.

ISBN: 9789353946135 9789353946135

LCCN: 2018059892

Subjects--Topical Terms:
Brand name products--Management.

LC Class. No.: HD69.B7 / K45 2020

Dewey Class. No.: 658.8/27

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