Google analytics breakthrough : from zero to business impact / Feras Alhlou, Shiraz Asif and Eric Fettman.
Material type:
TextPublication details: New Delhi Wiley 2017ISBN: - 9788126564804
- 1119144019
- 005.1 ALH-G 23
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Reference
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CENTRAL LIBRARY Reference | 005.1 ALH-G | Not for loan | 17911 | |
Books
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CENTRAL LIBRARY General Stacks | 005.1 ALH-G | Available | 17912 |
Includes bibliographical references and index.
Introduction -- Google analytics reporting overview : user characteristics and behavior -- Measurement strategy -- Account creation and tracking code installation -- Google tag manager concepts -- Events, virtual pageviews, social actions, and errors -- Acquisition reports -- Goal and ecommerce tracking -- View settings, view filters, and access rights -- Segments -- Dashboards, custom reports and intelligence alerts -- Implementation customizations -- Mobile app measurement -- Google analytics integrations : the power of together -- Integrating Google analytics with CRM data -- Advanced reporting and visualization with third-party tools -- Data import and measurement protocol -- Analytics 360.