The complete idiot's guide to Facebook marketing / by John Wayne Zimmerman and Damon Brown.

By:

Zimmerman, John Wayne

Contributor(s):

Brown, Damon

Material type: Text

TextPublication details: Indianapolis, IN : Alpha Books, c2012.ISBN:

9781615641543 (pbk.)
1615641548 (pbk.)

Other title:

Idiot's guide to Facebook marketing
Guide to Facebook marketing
Facebook marketing

Subject(s):

DDC classification:

658.8ZIM-C 23

Contents:

Strategic Facebook marketing. Your Facebook strategy ; Your target market ; Your Facebook marketing plan ; Facebook campaigns ; The voice of your business -- Your business on Facebook. Creating your Facebook account ; Facebook fan pages ; Facebook group pages -- Engaging customers on Facebook. Harnessing the power of friends and fans ; Social media engagement ; Facebook events and pictures ; Viral videos ; Facebook games ; Facebook apps -- Facebook measurement and sales tools. Facebook advertising ; Your page analytics and measurements ; Selling on Facebook ; Local business and Facebook places -- Mastering Facebook. Your social media team ; Should you hire a Facebook consultant? ; Is your business likeable?

Summary: Harness the power of Facebook to promote your business! This helpful guide gives you guidance on creating a Facebook marketing plan, defining your target market, and establishing a strong presence from the start.

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Holdings ( 1 )
Title notes ( 4 )

Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
TEQIP Reference	CENTRAL LIBRARY Reference	658.8ZIM-C	Not for loan		T1054

Total holds: 0

Includes index.

"Power up your social media strategy on the world's largest platform"--Cover.

Harness the power of Facebook to promote your business! This helpful guide gives you guidance on creating a Facebook marketing plan, defining your target market, and establishing a strong presence from the start.