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1.
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Marketing management / Philip Kotler, Kevin Lane Keller by
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Pearson Education, c2006
Availability: Items available for loan: CENTRAL LIBRARY (10)Location, call number: 658.8 KOT-M12, ...
2.
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Marketing management: A south asian perspective Philip Kotler, Kevin Lane Keller. by
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009
Online resources:
Availability: Items available for loan: CENTRAL LIBRARY (3)Location, call number: General Stacks 658.8 KOT-M13, ...
3.
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Marketing management / Philip Kotler and Kevin Lane Keller by
Edition: 15th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Pearson Education, c2016
Availability: Items available for loan: Department of Management Science (1)Location, call number: Dept. Management Sc. 658.8 KOT-M15.
4.
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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Tuck School of Business, Dartmouth College ; Vanitha Swaminathan, Katz Graduate School of Business, University of Pittsburgh. by
Edition: Fifth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida Pearson 2020
Availability: Items available for loan: Department of Management Science (1)Location, call number: Dept. Management Sc. 658.827 KEL-S5.
5.
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Marketing management / Philip Kotler, Kevin Lane Keller, Alexander Chernev, Jagdish Sheth N and Shainesh G. by
Edition: 16th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida Pearson Education, c2022
Availability: Items available for loan: Department of Management Science (10)Location, call number: Dept. Management Sc. 658.8 KOT-M16, ...
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