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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Tuck School of Business, Dartmouth College ; Vanitha Swaminathan, Katz Graduate School of Business, University of Pittsburgh.

By: Contributor(s): Material type: TextTextPublication details: Noida Pearson 2020Edition: Fifth editionDescription: xxx, 591 pages; illustrations (chiefly color); 29 cmISBN:
  • 9789353946135
  • 9789353946135
Subject(s): DDC classification:
  • 658.8/27 23
LOC classification:
  • HD69.B7 K45 2020
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Holdings
Item type Current library Call number Status Barcode
MBA Books MBA Books Department of Management Science Dept. Management Sc. 658.827 KEL-S5 Available MD099
Total holds: 0

Includes bibliographical references and index.

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