Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Tuck School of Business, Dartmouth College ; Vanitha Swaminathan, Katz Graduate School of Business, University of Pittsburgh.

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Material type: Text

TextPublication details: Noida Pearson 2020Edition: Fifth editionDescription: xxx, 591 pages; illustrations (chiefly color); 29 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
MBA Books	Department of Management Science Dept. Management Sc.	658.827 KEL-S5	Available	MD099

Total holds: 0

Includes bibliographical references and index.

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